Privacy Policy

Privacy Policy

The protection of your personal data is very important to us. We naturally comply with the legally applicable data protection regulations. Accordingly, all technical precautions are constantly reviewed and kept up to date. Our data protection practices comply with Latvia`s Personal Data Processing Law (PDPL), the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Directive 2002 (PECD).

Personal data when opening a customer account, in the ordering process and for enquiries via our contact forms are treated confidentially. We apply extreme care and high security standards to protect your personal data.

The transmission of your personal details, your order, and your payment processing details are protected by technical security systems. Depending on the browser used, data is transmitted using 128-bit to 256-bit AES encryption. Depending on the browser used, symmetrical procedures other than AES may also be used, such as RC4 or 3DES. You can recognise secure transmission by the closed representation of a lock symbol in the status bar of your browser.

Responsible party and contact

The responsible party within the meaning of the PDPL and GDPR is Wagen Lights of Elizabetes street 22 – 42, Riga, Latvia, LV-1050.

If you wish to object to the collection, processing or use of your data by Wagen Lights in accordance with this privacy policy, either in whole or in respect of individual measures, you may send your objection e-mail to [email protected].

Use of your personal data

What data is processed and from which sources does this data originate?

We process the data that we have received from you in the course of initiating or processing a contract, on the basis of consent.

Personal data includes:

Your master/contact data, for customers this includes e.g., first and last name, address, contact data (e-mail address, telephone number), payment data.

In the case of business partners, this includes, for example, the name of their legal representative, company, commercial registration number, VAT number, company number, address, contact person contact data (e-mail address, telephone number), payment data.

In addition, we also process the following other personal data:

  • Information on the type and content of contract data, order data, turnover and receipt data, customer and supplier history as well as consultation documents.
  • Advertising and sales data
  • Information from your electronic communication with us (e.g., IP address, log-in data)
  • other data we have received from you in the course of our business relationship (e.g., in customer meetings)
  • the documentation of your consent to receive e.g., newsletters.

For what purposes and on what legal basis is the data processed?

We process your data in accordance with the provisions of the GDPR and the PDPL, as amended:

For the fulfilment of (pre-)contractual obligations (Art 6(1)(b) GDPR):

Your data is processed for the purpose of processing contracts online or in one of our branches as well as for the purpose of processing contracts for your employees in our company. In particular, the data is processed when initiating business and executing contracts with you.

For the fulfilment of legal obligations (Art 6 para. 1 lit. c GDPR):

Processing of your data is necessary for the purpose of fulfilling various legal obligations, e.g., from Latvia`s Commercial or Fiscal Code.

For the protection of legitimate interests (Art 6 para. 1 lit. f GDPR):

Based on a balancing of interests, data processing may be carried out beyond the actual fulfilment of the contract in order to safeguard the legitimate interests of us or third parties. Data processing for the protection of legitimate interests occurs, for example, in the following cases:

  • Advertising or marketing
  • Measures for business management and further development of services and products
  • maintaining a customer database to improve customer service
  • in the context of legal prosecution

In the context of your consent (Art 6 para. 1 lit. a GDPR):

If you have given us consent to process your data, e.g., to send you, our newsletter.


Customer account

For each customer who registers, we set up password-protected direct access to their inventory data stored with us (customer account). Here you can view data about your completed, open and recently shipped orders and manage your data. You undertake to treat the personal access data confidentially and not to make it accessible to any unauthorised third party. We cannot accept any liability for misused passwords unless we are responsible for the misuse.

The protection of your personal data is very important to us. It goes without saying that we comply with the legally applicable provisions on data protection. Accordingly, all technical precautions are constantly checked and kept up to date.

Purchase based processing

We collect, store, and process your data for the entire processing of your purchase, including any subsequent warranties, for our services, technical administration and our own marketing purposes.

Your personal data will only be passed on to third parties or otherwise transferred if this is necessary for the purpose of contract processing or billing or if you have given your prior consent. In the context of order processing, for example, the service providers we use (such as carriers, logistic companies, payment service providers) receive the necessary data for order and order processing. The data passed on in this way may only be used by our service providers to fulfil their task within the framework of a contract processing agreement in accordance with Art. 28 of the GDPR. Any other use of the information is not permitted and does not take place with any of the service providers entrusted by us.

For your order, we need your correct name, address, and payment data. We need your e-mail address so that we can confirm receipt of your order and dispatch and so that we can communicate with you.

We also use this for your identification (customer login).

Contacting us

For general enquiries and specific requests, you can contact us by e-mail. If you contact us, the data you provide will be stored so that your message can be forwarded to the correct contact person. This is done in accordance with Article 6 lit. f) GDPR to process your request. Your data provided will not be used for any other purposes, in particular not for advertising.

Marketing and improving quality and service

In the event that you have given your consent to the use of data, your data may also be used for the purposes of market and opinion research and for the purpose of ensuring and continuously improving quality and service, and selected service providers may also be commissioned for this purpose.

Your personal data will be deleted if there are no legal obligations to retain it and if you have made a claim for deletion, if the data is no longer required to fulfil the purpose for which it was stored or if its storage is not permitted for other legal reasons.



If you have consented to receive our newsletter, we will use your e-mail address and, if applicable, your name to send you (where possible, individual) information about products, promotions, competitions and news from the branch and online shop, as well as for customer satisfaction surveys. We store and process this data for the purpose of sending newsletters.

You can revoke your consent to receive the newsletter or to the creation of personalised user profiles at any time with effect for the future. You will find the unsubscribe link at the end of each newsletter. The revocation leads to the deletion of the collected user data.

Processing of personal data for advertising purposes

You can object to the use of your personal data for advertising purposes at any time, either in whole or for individual measures, without incurring any costs other than the transmission costs.

We are entitled, to use the e-mail address you provided when concluding the contract for direct advertising for our own similar goods or services. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter.

If you do not wish to receive such recommendations from us by e-mail, you can object to the use of your address for this purpose at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form is sufficient for this purpose. Of course, an unsubscribe link is always included in every e-mail.

Cookies, logfiles, social media and security

What are cookies and how do they work?

Cookies are small data files. When you visit our website (, these files are downloaded to the browser directory or hard drive of your computer, tablet or smartphone (hereinafter “Device”). Each time you visit our website, the cookie and the website communicate with each other and thus recognise your Device. This is useful for both you and us. For example, a cookie can be used to save your text entries in form fields on the website so that you do not have to enter the same information again the next time you visit the website. This improves the user-friendliness of our websites. We manage the cookies using a small program called a tool or tag.

We use first-party and third-party cookies. First-party cookies come from our website and send information only to us; third-party cookies are placed on our website by third parties and send information about your device to other companies that recognise that cookie. In most cases, the information in a cookie is pseudonymised or anonymised because cookies generally do not identify you as an individual, but rather your device. In a few cases, certain cookies may be linked to personal data. We will only process such information if you give us your consent or if the processing is necessary to enable you to use a certain service.

Cookie settings

Most browsers automatically allow all cookies, but you can decide whether or not to allow us or external third parties to store cookies on your device. You can change your browser settings at any time so that cookies are no longer accepted or stored. You can also choose to have a warning message displayed each time before accepting cookies. Or you can set your browser so that it only accepts cookies from certain websites. You can also delete cookies that have already been saved. If you delete all cookies, the so-called opt-out cookies, which are intended for rejecting cookies, will also be deleted from your device. Below you will find general instructions on how to manage cookies for the most popular browsers: Google Chrome, Microsoft Internet Explorer and Edge, Mozilla Firefox, Apple Safari, Opera Web.

Lifetime of Cookies

Cookies have a lifetime. Some cookies are deleted when you close your browser. Others (for example, those with login details) can remain on your computer for years if you do not delete them. You can delete cookies at any time. Click on one of the links below to go to your browser’s user manual. After deleting cookies, you may need to log in again to some websites or specify your preferences.

Cookie blocker

You can also use cookie blockers such as “DoNotTrackMe”. Please note that if you refuse cookies, some functions on the website may be restricted or unavailable. We therefore recommend that you accept cookies from us and our partners in your browser settings.

What are the types of cookies?

Essential Cookies/Strictly Necessary Cookies – These cookies are those cookies which a website could not operate without. These include cookies such as login cookies.

Functional Cookies – These cookies recognise you when you return to a website, remember your preferences, and provide enhanced, more personalised features.

Performance Cookies – Performance cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are the most popular. This information is generally used to improve the website and the way visitors are able to move around it.

Analytics or performance cookies – These cookies allow us to count visits and track traffic flows so that we can measure and improve the performance of our platform. They help us to know which pages are most and least popular and to see how visitors move around the site. All the information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our platform and will not be able to monitor its performance.

Google Analytics

We use Google Analytics, a service provided by Google Inc. This means that the data collected can in principle be transmitted to a Google server in the USA, whereby the IP addresses are anonymised by means of IP anonymisation so that an allocation is not possible. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can object to the collection and processing of this data by Google Analytics by setting an opt-out cookie that prevents the future collection of your data when you visit this website:


Log files

When visiting this website, your browser transmits the following types of data, which are stored by us:

  • the browser type and language,
  • the IP address of the accessing computer,
  • the server requests (e.g., page requests) including time and
  • the referrer URL (i.e., the address of the previously visited website if you accessed our website from there by clicking on a hyperlink).

These first three types of data are technically necessary in order to correctly display the pages you have accessed on this website. In addition, they may be used, if necessary, to maintain the secure operation of this website (e.g., to defend against hacking attempts). The IP address and browser language are also used to suggest the appropriate language setting for our website. The referrer URL is used in anonymised form for statistical purposes. For reasons of technical security and in particular to defend against attempted attacks on our web server, this type of data is also stored for a certain period of time in accordance with Art. 6 (1) lit. f GDPR.

Social plugins of social networks

On our website you will find social plugins to the social media services of Facebook and Instagram. You can recognise links to the websites of the social media services by the respective company logo. If you follow these links, you will reach our company websites on the respective social media service. When you click on a link to a social media service, a connection is established to the servers of the social media service. This transmits to the servers of the social media service that you have visited our website. In addition, further data is transmitted to the provider of the social media service. These are for example:

  • Address of the website on which the activated link is located.
  • Date and time when the website was called up or the link was activated
  • Information about the browser and operating system used
  • IP address

If you are already logged in to the corresponding social media service at the time the link is activated, the provider of the social media service may be able to determine your username and possibly even your real name from the transmitted data and assign this information to your personal user account with the social media service. You can exclude this possibility of assignment to your personal user account if you log out of your user account beforehand.

The servers of the social media services are located in the USA and other countries outside Slovenia. The data may therefore also be processed by the provider of the social media service in countries outside Slovenia. Please note that companies in these countries are subject to data protection laws that do not generally protect personal data to the same extent as they do in Slovenia.

Please note that we have no influence on the scope, type and purpose of the data processing by the provider of the social media service. For more information on the use of your data by the social media services integrated on our website, please refer to the privacy policy of the respective social media service.


We have implemented technical and administrative security measures to protect your personal data against loss, destruction, manipulation and unauthorised access. All our employees and service providers working for us are bound by the applicable data protection laws.

Whenever we collect and process personal data, it is encrypted before it is transmitted. This means that your data cannot be misused by third parties. Our security measures are subject to a continuous improvement process and our privacy policy is constantly being revised. Please ensure that you have the latest version.

Sharing, Transfer and Storage

Who receives my data?

If we use a service provider in the sense of order processing, we still remain responsible for the protection of your data. All commissioned processors are contractually obliged to treat your data confidentially and to process it only in the context of providing the service. The processors we commission receive your data insofar as they require the data to fulfil their respective service. These are, for example, IT service providers that we require for the operation and security of our IT system as well as advertising and address publishers for their own advertising campaigns.

Your data is processed in our customer database. The customer database supports the enhancement of the data quality of the existing customer data and enables the enrichment with data from public sources.

This data is made available to other companies if necessary for the processing of contracts. Customer data is stored separately for each company, with our parent company acting as a service provider for the individual participating companies. In the event of a legal obligation and in the context of legal prosecution, authorities and courts as well as external auditors may be recipients of your data.

Furthermore, insurance companies, banks, credit agencies and service providers may be recipients of your data for the purpose of initiating and fulfilling contracts.

How long will my data be stored?

We process your data until the end of the business relationship or until the expiry of the applicable statutory retention periods furthermore, until the end of any legal disputes in which the data is required as evidence.

Will personal data be transferred to a third country?

In principle, we do not transfer any data to a third country. A transfer will only take place in individual cases on the basis of an adequacy decision of the European Commission, standard contractual clauses, appropriate guarantees or your express consent.

What data protection rights do I have?

You have a right to information, correction, deletion or restriction of the processing of your stored data at any time, a right to object to the processing as well as a right to data portability and to lodge a complaint in accordance with the requirements of data protection law.

Right to information

You can request information from us as to whether and to what extent we process your data.

Right to rectification

If we process your data that is incomplete or incorrect, you can demand that we correct or complete it at any time.

Right to erasure

You may request that we delete your data if we process it unlawfully or if the processing disproportionately interferes with your legitimate interests in protection. Please note that there may be reasons that prevent immediate deletion, e.g., in the case of legally regulated retention obligations.

Irrespective of the exercise of your right to deletion, we will delete your data immediately and completely, insofar as there is no legal or statutory obligation to retain data in this respect.

Right to restriction of processing

You may request us to restrict the processing of your data if

  • you dispute the accuracy of the data for a period of time that allows us to verify the accuracy of the data.
  • the processing of the data is unlawful, but you refuse to erase it and instead request that we restrict the use of the data,
  • we no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or
  • you have objected to the processing of the data.

Right to data portability

You may request that we provide you with the data you have provided to us in a structured, commonly used and machine-readable format and that you may transfer this data to another controller without hindrance from us, provided that

  • we process this data on the basis of a revocable consent given by you or for the performance of a contract between us, and
  • this processing is carried out with the aid of automated procedures.

If technically feasible, you may request us to transfer your data directly to another controller.


Right to object

If we process your data for legitimate interest, you may object to this data processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the assertion, exercise or defence of legal claims. You may object to the processing of your data for the purpose of direct marketing at any time without giving reasons.

Right of complaint

If you are of the opinion that we are violating Latvia or European data protection law in processing your data, please contact us so that we can clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision.

If you wish to assert any of the aforementioned rights against us, please contact us. In case of doubt, we may request additional information to confirm your identity.

Miscellaneous and Closing

Automated decision-making

Automated decision-making including profiling pursuant to Art. 22 (1) and (4) GDPR does not take place on the part of Wagen Lights.

Links to other providers

Our website also contains – clearly recognisable – links to the websites of other companies. Insofar as there are links to websites of other providers, we have no influence on their contents. Therefore, no guarantee or liability can be assumed for these contents. The respective provider or operator of the pages is always responsible for the content of these pages.

The linked pages were checked for possible legal violations and recognisable infringements at the time of linking. Illegal contents were not recognisable at the time of linking. However, permanent monitoring of the content of the linked pages is not reasonable without concrete indications of a legal violation. Such links will be removed immediately if infringements of the law become known.

Data Breaches/Notification

Databases or data sets that include personal information may be breached inadvertently or through wrongful intrusion. Upon becoming aware of a data breach, we will notify all affected individuals whose personal information may have been compromised, and the notice will be accompanied by a description of action being taken to reconcile any damage as a result of the data breach. Notices will be provided as expeditiously as possible after the breach was discovered.

Personal information and children

Most of the services available on this website are aimed at people aged 18 and over. We will not knowingly collect, use or disclose personal information from minors under the age of 18 without first obtaining consent from a legal guardian through direct offline contact. The parent or guardian will be provided with (i) information about the specific type of personal information being collected from the minor, (ii) the purpose for which it will be used, and (iii) the opportunity to object to any further collection, use or storage of such information. We comply with youth protection laws.

Am I Obliged to Provide Data?

The processing of your data is necessary for the conclusion or fulfillment of the contract you have entered into with us. If you do not provide us with this data, we will usually have to refuse to conclude the contract or will no longer be able to perform an existing contract and consequently have to terminate it. However, you are not obliged to give your consent to data processing with regard to data that is not relevant for the fulfillment of the contract or that is not required by law.

Can we make changes to this Privacy Policy?

We reserve the right to update and amend all or parts of this Privacy Policy, at any time, to the fullest extent permitted under applicable law. The version published on the Site is the version actually in force.

As an individual whose personal information is processed as described in this Privacy Policy, you have a number of rights which are summarized above. Please note that exercising these rights is subject to certain requirements and conditions as set forth in applicable law.


Questions, suggestions, or comments

If you have any questions, suggestions, or comments on the subject of data protection, please do not hesitate to contact us.

Wagen Lights,

Latgales street 417 – 142,

Riga, Latvia, LV-1063

E-Mail: [email protected]


Tel: +372 5622 5045

This Privacy Policy was last updated on Friday, 26 August 2022